The Future Of Loyalty Marketing Is Crypto Enabled

In line with the transition from passion economy to ownership economy, as beautifully broken down by Jesse Walden, crypto emissions can be thought of as a consistent and stable revenue model for businesses and teams. Token minting is SaaS backward and powerful for users if structured correctly. This could be thought of as the natural next step for ... See more

2. New token distributions designs are boosting user loyalty In theory, when users become owners and are (literally) invested, they should become more highly engaged and retained. Today, the reality is mixed.

Media creators today can issue their own cryptographic token and design distribution and incentives around it to trigger a virtuous cycle for themselves and their fans. A simple token economics model could help media creators bootstrap funding for new projects, reward early fans and rally communities towards a common goal. In short, communities sho... See more