The future of influencers: expect more virtual

What Tony the Tiger is to cable, Miquela is to Instagram. The only difference is that today’s animated characters now have a life worth following. Miquela also isn’t owned by the man… and she supports #BLM. It’s only fitting that in 2020 our mascots are progressive free-agents hustling in the gig economy.

rands who engage their influencer partners on a long-term basis will win the future of influencer marketing.

Audience capture is an irresistible force in the world of influencing, because it's not just a conscious process but also an unconscious one. While it may ostensibly appear to be a simple case of influencers making a business decision to create more of the content they believe audiences want, and then being incentivized by engagement numbers to rem... See more