THE FUTURE OF FITNESS: An inside look at the winners and losers as the industry faces upheaval
Mary Hanburybusinessinsider.comSaved by sari
THE FUTURE OF FITNESS: An inside look at the winners and losers as the industry faces upheaval
Peloton — working out with friends online
Mercedes Bent • Omnichannel Social: How the Pandemic Transformed Social Products
The big picture: this crisis is amplifying concerns brick-and-mortar operators have been wrestling with in recent years. Mainly, will on-demand and connected fitness offerings poach their members?
Anthony Vennare • Will The Fitness Industry Ever Be The Same?
It’s interesting to consider that the rise of on-demand content (and displacement of physical location) hasn’t commoditized instructor-led experiences or the personalities that drive them. If anything, individual personalities have moved front-and-center to the experience, as brands have taken a fundamentally human-centric approach to building cont... See more
Andrew Wolohan • One to Zero—Value Migration and the Modern Fitness Brand
