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The Future of Fandoms
As audiences coalesce around micro-communities as a refuge from an ongoing barrage of content and platforms, how brands connect with them matters. Offerings like Glossier’s Slack group, Vogue Club, and A24 All Access reveal a trend of brands rethinking their audience loyalty strategies. Providing space for fans to interact with your brand (and each... See more
Long Dash • Do you know your fans?
The Furry Lisa, CryptoArt, & The New Economy Of Digital Creativity | by Scott Belsky | Feb, 2021 | Medium
Scott Belskyscottbelsky.medium.com
Each of these tiny niches is micro-small, but there are tens of millions of niches. And even though each of those myriad niche interests might attract only a couple of hundred fans, a potential new fan merely has to google to find them. In other words, it becomes as easy to find a particular niche interest as to find a bestseller.