Consumers are adopting the model after becoming comfortable with Netflix and Spotify as the “Pioneer” CSS services. Now consumers are expanding their purchases to capture better experiences in broad and exciting new verticals including family communications, travel, exercise, hobbies and religion.
At this point, I am feeling subscription fatigue and have no desire to sign up for any more annual subscriptions. It is like buying twenty-five albums to listen to twenty-five songs. Instead, I want an experience like Spotify, where my subscription pays for all the music I enjoy. I want my Twitter subscription to pay for what I am reading. By the w... See more