The First Big Antitrust Trial of the Century Is About to Start

Why is Google dying?AdsSEO

Google was not pre-ordained to become a trillion-dollar business. In 2002, for example, the budding search engine company was treated with some skepticism. The New York Times titled a piece from that year, “Google’s Toughest Search Is for a Business Model,” summarizing the market’s concerns. One Salomon Smith Barney analyst more directly articulat

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On mobile, Google still has to pony up $5-10B per year (and rising) to remain the default search engine on iOS.

Starting from the search engine, Google quickly and decisively entered and protected the Internet value chain—always with the goal to protect the crown jewel and only real money-making machine: Search.