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The Farmer's Dog: A Consumer Subscription Case Study
A service will succeed if (1) it addresses a real, outstanding customer want/need; (2) at an appropriate price or value to the consumer; and (3) while generating sustainable economics.
Matthew Ball • The Flaws of "Subscription Fatigue", "SVOD Fatigue", and the "Streaming Wars" — MatthewBall.co
For B2C companies, net user growth is the key metric. Successful B2C companies increase subscriber acquisition rates with rapid pricing experimentation, increase retention and ARPA by tailoring offerings based on behavioral insights and willingness to pay, and increase capture rates by taming the complexity of electronic payments. Their challenges
... See moreTien Tzuo • Subscribed: Why the Subscription Model Will Be Your Company's Future - and What to Do About It
- ABCMouse is making north of $100M/year with a $7.99/month product