The evolution of Energy Marketing from Street Culture to Main Street
Reggie Casagrandereggiecasagrande.medium.com
The evolution of Energy Marketing from Street Culture to Main Street
Prior to eCommerce, the approach for new brands to get into nationwide retail distribution relied on crafting a convincing growth story based on success within specialty retail, local grocers, and farmers markets.
Wilson Hung • Food & Bev: A New Approach
Another is to make them actually look and behave predictively unique. We see this forming online as entrepreneurs like Caroline Corrigan use hashtags not just to promote the store but to decide how it should look so it will be recognizable as something Brooklynites might want to go to.
David A. Banks • The City Authentic: How the Attention Economy Builds Urban America
Unlimited availability and optionality among consumer goods has staged the final competitive battleground in the space of immaterial value, where there is no ceiling on “cultural value add” managers can jazz up a product with. Is it any surprise that brands want to become culture itself?