The Era of Cringe


When I was 21, the cool thing to be was famous on Instagram. Now the cooler thing to be is a mystery. Anonymity is in.
The Atlantic • The Personal Brand Is Dead
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ocial media's quantifying metrics aggravate the problem, making expression into a series of discrete items to be counted, ranked. It serves as the infrastructure for a feedback loop that orients expression toward the anxiety of what the numbers will be and accelerates it, as we try to better those numbers, and thereby demonstrate that the self-
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