The Era of Audio Creators Has Arrived - The New York Times

The creator economy is in its early days, really. The mass adoption of television occurred in the 1950s, and the creator economy started in earnest around 2010, so we’re just about 15 years into it. It’s concerning that these media executives think they are superior to it and have a better way of operating, when they obviously do not. They should b... See more

The atomic unit of a media enterprise is the creator. It always has been. But, now armed with new mediums and technologies, more and more creators are becoming standalone businesses.

But increasingly, creators with loyal followings are creating their own independent offerings—ranging from paid courses to niche communities to vertical social networks—with the basis of competition shifting to curated content and community, trust in a particular creator, and alignment to specific topics.