The Era of Abstraction & New Creative Tensions
As more human jobs become assisted, automated, or replaced by artificial intelligence, we must spend our hours where we have a competitive advantage over machines: developing new ideas, expressing old things in new ways, innovating process, and crafting the story that infuses our creations with meaning .
Scott Belsky • Creating in The Era of Creative Confidence
I define “creative risk” as the wild ideas in our mind’s eye that we would love to pursue, but don’t because the cost (time, money, reputation...) is too much to bear. As a result, we play it safe in the form of making sequels in Hollywood, emulating successful campaigns in advertising, and “staying in our lane” or what we’re comfortable with in ou... See more
Scott Belsky • Talent Density, Feeling Special as a Service, Moving Past Prompts, and Product Leadership.
I want to see more tools and fewer operated machines - we should be embracing our humanity instead of blindly improving efficiency. And that involves using our new AI technology in more deft ways than generating more content for humans to evaluate. I believe the real game changers are going to have very little to do with plain content generation. L
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