The ‘Enshittification’ of TikTok

"Now, that vision is fraying. The social fabric of the internet is built on very specific assumptions, many of which are giving way. Licklider envisioned the internet as a patchwork of decentralized networks, with no sense of how it would work when a handful of companies wrote most of its software and managed most of its traffic. Licklider conceive... See more

Innovating within an existing platform is always a challenge, because as media theorist Marshall McLuhan argued decades ago, ‘the medium is the message’. TikTok and Twitter/X have short-form content built into the design of the platform, which prevents depth. As I explore in The Bigger Picture, this also leads to what philosopher C. Thi Nguyen call... See more