
The End of the Extremely Online Era


There are lots of layoffs, lots of budget cuts, lots of scary articles about how little books are selling, or whatever. I’d argue, however, that we’re in a moment of recalibration. A lot of the digital world isn’t working, not just as it pertains to media. The Internet writ large isn’t as fun as it used to be. Yet there is, I think, an awareness of... See more
Kids will not believe me when I say this, but people didn’t always absorb their “content” by way of mysterious algorithmic black magic on endlessly-scrolling crack feeds. We used to type web addresses into our browsers, and actually visit our favorite sites. This, going to “www dot college shitpost dot com” or whatever, was itself considered a radi
... See moreIt’s never felt more plausible that the age of social media might end—and soon.
Social media was never a natural way to work, play, and socialize, though it did become second nature.
The shift began 20 years ago or so, when networked computers became sufficiently ubiquitous that people began using them to build and manage relationships. Social n
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