The emerging startup playbook

Some of my biggest surprises when researching paths to PMF for top B2B companies: 1. If you build it, they *will* come—if you have strong product-market fit.

Productizing venture means taking everything that venture capitalists do — from sourcing companies to evaluating companies to adding value to founders — and using software or networks to do it better.

- Get the product right then focus on growth - get your team to think in terms of fact and hypothesis. " - Growth isn’t just spending money it’s figuring out how to create a flywheel that will generate word of mouth marketing. - Get your shortlist about your first users and learn everything about them and begin to market.

Modern "Silicon Valley Creator" Playbook: • 100% software-driven • Targets a hyper-specific niche • Creates content to acquire users • Self-funded with zero outside capital • Calm Company • $1-$10M+ in revenue A new path for those seeking freedom, flexibility, and financial independence.