The Emerging Shape of Design Orgs

While working on the LVT and MoS, the product people on the team and within the product organization are concurrently developing product blueprints to ensure that over the longer term the team, management, and customers have an understanding of how you intend to evolve your products. Organizational structures will also change as businesses morph fr

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Seeing design as part of a living system applies equally to more subtle design tasks, like the “design” of guiding ideas. “Organization design is widely misconstrued as moving around boxes and lines,” Bill O’Brien used to say. “The first task of organizational design concerns designing the governing ideas—the purpose, vision, and core values by whi

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By contrast, the further away people are in the organizational chart, the less they will communicate. The organizational design is also the architecture for how the company communicates with the outside world. For example, you might want to organize your sales force by product to maximize communication with the relevant product groups and maximize

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