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The Dodo Enters The Pet Insurance Business

For now, the venture-backed insurers are consumer-facing insurers, which is important to note because consumer is a much smaller market than selling plans through employers.
Steve Hardgrove • The Disruptors, Part 1: DTC Insurance
The bearish case is that these businesses are very capital intensive to build, as shown by the large and repeated capital raises, and they’ll need to show a large return to justify that capital. That means operating at scale, and also escaping from the DTC markets into the large employer-driven insurance markets, where the incumbents will remain in... See more
Steve Hardgrove • The Disruptors, Part 1: DTC Insurance
n Sweden, for example, 80% of dogs are insured, while in the US only 1–2% of dogs are.