The Dodo Enters The Pet Insurance Business

For now, the venture-backed insurers are consumer-facing insurers, which is important to note because consumer is a much smaller market than selling plans through employers.

The bearish case is that these businesses are very capital intensive to build, as shown by the large and repeated capital raises, and they’ll need to show a large return to justify that capital. That means operating at scale, and also escaping from the DTC markets into the large employer-driven insurance markets, where the incumbents will remain in... See more

n Sweden, for example, 80% of dogs are insured, while in the US only 1–2% of dogs are.