The Disney Plus-Hulu merger is way more than a streaming bundle
What Google was to the internet as a whole, Reelgood wanted to be to internet video.
Protocol • How a tiny startup fixed the future of TV
Google had a voracious appetite for innovation and, like others in Silicon Valley, sensed that TV, film, and home videos were moving online, a trend that the company had to seize to remain relevant in decades to come. Only, it wasn’t sure how.
Mark Bergen • Like, Comment, Subscribe
This is precisely the arc that we’ve watched immersive entertainment take over the last decade. It has evolved over time to address the shortcomings of the previous incarnations of mass media. It is not that the prior media and social platforms were uninteresting, rather it’s the inevitable rise of new models that better address the shortcomings of... See more
Scott Broock • Beyond Broadcast and Social Media: Game Engines are the New Reality Engines
One reason YouTube had struggled to recruit TV networks was that networks wanted to use their own video players. So Kamangar and Google higher-ups voted to morph the site to allow them to do so; YouTube would show its own videos as well as links to clips from Hulu, CNN, and so on, something that looked like Google search.