The Design Process is a Trap - Adil Majid
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The Design Process is a Trap - Adil Majid
- There are, broadly speaking, two kinds of product development processes: - You ask customers what problems they have, and build for those stated problems. In some domains this may take the form of asking customers what they want, and then building exactly what they want. - Or you don’t ask the customer anything, instead you iterate internally and... See more
Cedric Chin • Product Validation Frameworks are Mostly Useless Without Taste
The Product Development model is so focused on building and shipping the product that makes the fundamental and fatal error of ignoring the process I call Customer Discovery.
Steve Blank • The Four Steps to the Epiphany: Successful Strategies for Products that Win
Startups, being lean and mean, seem like the perfect place to eliminate documents, have no systems, and no processes…but that’s far from the truth. Without process it’s impossible to delegate, difficult to bring on a business partner, and easy to make mistakes. With processes in place it’s much easier to sell your product if/when you want to make a
... See moreMike Taber • Start Small, Stay Small: A Developer's Guide to Launching a Startup
The biggest flaw of the old waterfall process has always been, and remains, that all the risk is at the end, which means that customer validation happens way too late.