The flow looks something like this:

In the workshops I run, I set aside the first hour to go over positioning concepts and definitions with the team. At a minimum, the team needs to be on the same page regarding: What positioning means and why it is important Which components make up a position and how we define each of those How market maturity and competitive landscape impact the s

home page will usually sit on Steps 2, 3, or both. Its job is to address the needs of people who are either already aware of your services