And clearly, there was a latent demand for people who wanted to own work from their favorite creators, and creators who wanted to sell things directly to their fans. That kind of combination was really potent.
The same Internet that allows Netflix to help a small number of cinephiles discover an obscure documentary might also allow that filmmaker to be in touch with these same people directly, perhaps converting what Kelly termed “Lesser Fans” into “True Fans,” defined as those “who will purchase anything and everything you produce,” who “will drive 200 ... See more
within the greater content ecosystem, fans are “active agents collectively determining the validity of the ‘official’ storyline.” Their engagement matters more than their canonical contribution.