The Dark Forest Theory of the Internet

Is our universe an empty forest or a dark one? If it’s a dark forest, then only Earth is foolish enough to ping the heavens and announce its presence. The rest of the universe already knows the real reason why the forest stays dark. It’s only a matter of time before the Earth learns as well.

“We emphasize domination and competition in the management of trees in forests… We emphasize factions instead of coalitions,” wrote Simard. It applies to the web, too. Social media companies segment and isolate us in order to package us up in tidy tranches for advertisers, just as big timber clear-cuts healthy, complex ecosystems and replaces them ... See more

The web isn’t what it used to be. When the editors of Nature compared mycorrhizal fungi to a computer network, the web was still predominantly peer-to-peer, its users sharing their thoughts on personal home pages and homespun message-boards. Online advertising was in its infancy. But as the web has centralized, it has strayed further and further fr... See more