The Dark Forest Theory of the Internet

Not everyone who joined a bowling league (when people did such things) loved bowling. Many loved being with other people first and bowling came second or not at all. Being together is what mattered. The venue did not.

Not everyone who joined a bowling league (when people did such things) loved bowling. Many loved being with other people first and bowling came second or not at all. Being together is what mattered. The venue did not.

This is the Bowling Alley Theory of the Internet: that people are online purely to meet each other, and in the long run the venues wh... See more

These are all spaces where depressurized conversation is possible because of their non-indexed, non-optimized, and non-gamified environments. The cultures of those spaces have more in common with the physical world than the internet.

Dark forests like newsletters and podcasts are growing areas of activity. As are other dark forests, like Slack channels, private Instagrams, invite-only message boards, text groups, Snapchat, WeChat, and on and on. This is where Facebook is pivoting with Groups (and trying to redefine what the word “privacy” means in the process).

The internet of today is a battleground. The idealism of the ’90s web is gone. The web 2.0 utopia — where we all lived in rounded filter bubbles of happiness — ended with the 2016 Presidential election when we learned that the tools we thought were only life-giving could be weaponized too. The public and semi-public spaces we created to develop our... See more

Podcasts are another example. There, meaning isn’t just expressed through language, but also through intonation and interaction. Podcasts are where a bad joke can still be followed by a self-aware and self-deprecating save. It’s a more forgiving space for communication than the internet at large.