The Currency of Community

New users are interacting with web3 applications for the first time not because they were allured by the idea of unstoppable money, but by beautiful pieces of art, music, NBA clips, games that earn them money, community ownership, and a general sense of belonging. It feels like we're entering the next evolutionary phase of online communities, where... See more

Starting a social token can be an excellent way to raise financing. It can also turn followers into investors and align a group around a common cause.

An NFT may not be worth much as a jpeg, but it is worth quite a bit more as social capital, as a demarcation of tribal identity, a wink that rewards the viewer for decoding its meaning—not even for anything it says, necessarily, but for signaling that the viewer is “in the know,” operating in the same cultural code.

So, what types of tokens should be used for which community purposes? As with most things in life, the answer is: it’s complicated! Each DAO needs to evaluate what type of community they are trying to build and determine the right combination of assets for economics, governance, and membership. But, generally speaking, we think it makes more sense ... See more