The Curator Economy: A Retail Revolution (Part II)

Livestream sellers put forward their point of view and editorial eye on the products they select and evaluate. Facebook Shops and Tik Tok Shopping similarly give opportunity to sellers of all stripes to set up their shops.

Curation is still important for brand and product discovery, but you don’t need to have a store to be an influential curator.

In short, with democratized access, the web became more saturated than ever before, and as consumers, we began to spend more and more time trying to sort through it all. In a state of analysis paralysis, how do we disaggregate signal from noise?

This problem of overabundance is why I wrote my piece last year. As consumption of digital media increas... See more