The second turn inward is to the self: changing not only what is hip but how capital finds (or makes) the next big thing. This double turn suggests that the City Authentic is much more than a gentrification scheme. It is also the setting for a psychological journey of self-actualization.

Indeed, if one imagines these two threads in capitalist culture—instrumental/rational and expressive/affective—as the strands in a rope twisted tighter and tighter, then the rope began to double up and curl back onto itself as rational calculations were proposed for the intimate sphere and, as I will show, expressive and affective approaches were p

With the possibilities for long-term, secure, permanent and well-paid work decreasing, work creeps in several directions. We work harder at work. We work longer hours. At work, we are expected to use our emotions and personalities for the benefit of our employers. Outside of our official working hours, we are called upon to excavate more of our soc