The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do

The final structure is the individual. Within the DNA that makes us human there is an infinite variety. Further, each of us has a unique relationship with our parents, siblings, and family that shapes our individual mental scripts and creates our unique identity. Even identical twins end

Emotions are the keys to learning, the keys to imprinting. The stronger the emotion, the more clearly the experience is learned.

The next structure is the culture. All cultures have a language, an art, a habitat, a history, and so on; the way all these elements, this content, is organized creates the unique identity of each culture.

The bottom line is that great service is more important to Americans than great quality.

In any situation, there are three distinct structures in action. The first is the biological structure, the DNA.

What mattered was the connection between the driver and the car, between the experience of driving and the feelings evoked.