Saved by sari
Amazon.com. Spend less. Smile more.
Today, when customers feel loyal to a brand, they let the world know about it – and don’t hold back. Companies that are unable to inspire love and loyalty will die.
Randy Komisar • I F**KING LOVE THAT COMPANY: How a New Generation of Brand Builders Is Defining the Post-Amazon World
Now, in today’s state of overabundance, this power dynamic has shifted. Consumers are only getting smarter, and we want something better — better sources, better designs, and better durability (both in value and sustainability). Today, it’s fidelity over convenience. And when curation is at the forefront of every purchasing decision, trust is curre... See more
Gaby Goldberg • Curators All the Way Down
Empowered by more dynamic cost structures, these brands focus on specific product categories, often control manufacturing from start to finish, create unbelievable customer experiences, and invite consumers to participate in shaping the business.
Randy Komisar • I F**KING LOVE THAT COMPANY: How a New Generation of Brand Builders Is Defining the Post-Amazon World
The Business of Belonging: How to Make Community your Competitive Advantage
David Spinks • 15 highlights
amazon.com