The Cult of We: WeWork, Adam Neumann, and the Great Startup Delusion
“did business with a handshake and made bets that were first based on people and then numbers.”
Reeves Wiedeman • Billion Dollar Loser: The Epic Rise and Spectacular Fall of Adam Neumann and WeWork
Hodari was the CEO of Industrious, a WeWork competitor with a large presence in the second-tier American cities that Neumann was only just getting into.
Reeves Wiedeman • Billion Dollar Loser: The Epic Rise and Spectacular Fall of Adam Neumann and WeWork
Bruce Dunlevie remained Adam’s champion, expressing his belief in Adam’s expansive vision and comparing him to a new-age Jeff Bezos.
Reeves Wiedeman • Billion Dollar Loser: The Epic Rise and Spectacular Fall of Adam Neumann and WeWork
In New York, a WeWork employee started showing up at locations operated by Knotel, another competitor, claiming to be the CEO of a start-up urgently seeking office space.