The Cult of We: WeWork, Adam Neumann, and the Great Startup Delusion
Adam had tried to buy the company in 2015, but UrWork rejected his offer.
Reeves Wiedeman • Billion Dollar Loser: The Epic Rise and Spectacular Fall of Adam Neumann and WeWork
WeWork had explored a revenue-sharing model with landlords much like the one employed by hotel chains. While the company might bring in less revenue with such a strategy, it would also have to shoulder much less risk. But Masa had not invested $4.4 billion to pursue moderate growth.
Reeves Wiedeman • Billion Dollar Loser: The Epic Rise and Spectacular Fall of Adam Neumann and WeWork
In New York, a WeWork employee started showing up at locations operated by Knotel, another competitor, claiming to be the CEO of a start-up urgently seeking office space.
Reeves Wiedeman • Billion Dollar Loser: The Epic Rise and Spectacular Fall of Adam Neumann and WeWork
“I want to have the biggest valuation I can, because when countries are shooting at each other, I want them to come to me,” Adam said during a conversation about the ongoing Syrian refugee crisis and how WeWork might help solve