The Cult of We: WeWork, Adam Neumann, and the Great Startup Delusion

Neumanns needed to fund their increasingly lavish lifestyle.

WeWork had explored a revenue-sharing model with landlords much like the one employed by hotel chains. While the company might bring in less revenue with such a strategy, it would also have to shoulder much less risk. But Masa had not invested $4.4 billion to pursue moderate growth.

WeWork’s growth-at-all-costs plan epitomized an increasingly popular Silicon Valley strategy known as blitzscaling,