'The Creator Economy Is Eating Creative Acts'
Digital media was supposed to democratize this, but it’s only reinforced a winner-take-most economy. The top 3% of YouTube channels receive 85% of all views on the platform, and even if a creator reaches that threshold (about a million views per month), their passion generates just $15,000 in annual revenue.
Scott Galloway • The Algebra of Wealth: A Simple Formula for Success
Creators are questioning the terms that govern their relationship with the platforms they frequent—and the right of the platforms to set those terms in the first place. How the ecosystem responds—what alternatives are proposed, who builds them, and how—will shape the next phase of the Creator Economy.
Katie Parrott • Legitimacy Lost
Numerous startups are attempting to help creators set up their standalone, owned properties online; earn more from fewer, truer fans; and lessen their dependence on social media platforms. But unless we radically change the foundation of the creator economy—how creators find and connect to a community in the first place—these solutions are incremen... See more