The Rise of the Creator Economy

Here the “product” is the individual or something they’ve written, spoken, curated, or created. This category relies on influence and people caring about what you say or think in a particular niche. Customers, often “fans” or “supporters”, provide payments directly to their favorite creators as a one-off transaction or a regularly recurring subscri... See more

3. Creator-friendly business models: Offering more direct monetization models (where users pay creators) can encourage creators to align their content with what end users value, versus creating content that maximizes watch time or virality.