It was a cycle of numbers, push, numbers, not good enough, “coaching”, push, change, commission, percentages, tick back to zero, rinse, repeat. There was no space for the human. No space for deep thinkers, for empathy, for art, for creativity, i.e. the things that I considered important.

I really hate the term content creator. It’s such a corporate way of describing artists, writers, intellectuals, and other creatives who ultimately just want to create work they’re proud of.

Part of the problem is that the big social networks are not content platforms supported by advertising. They are better understood as advertising platforms supp... See more

It is one that's dominated by in-house client mediocrity factories, lowest-cost content bullshit artists, automated intent fracking, and business portfolios increasingly populated by the withered corpses of once vibrant and profitable brands.