the creative arena

Until now, skills have been a major differentiator for humanity. However, in the age of AI, taste will become more important than skills as much of skill-based work and productivity is offloaded to compute. Taste seems more scarce these days, and increasingly differentiating in the age of AI. This assertion makes me think about the development of t... See more

In a word, we’ve struggled for two years to find someone with taste—with an eye for what stands the chance of being interesting, entertaining, or useful to an audience. 

We’re not alone. I’ve talked to authors, podcasters, documentarians, late-night TV writers, YouTubers and TikTokers, and they all share this problem. Most of these creators are

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Taste requires originality. It invokes an aspirational authenticity. Writer George Saunders calls this “achieving the iconic space,” and it’s what he’s after when he meets his creative writing students. “They arrive already wonderful. What we try to do over the next three years is help them achieve what I call their “iconic space” — the place from ... See more

Artists and creators become so because they feel they have a special taste to share, a special view of the world that is significant and different. But to really be able to bring it to life and share it with the world takes time and work.