Organizations that build their businesses around people’s needs to belong, to be connected, and to be admired, that are focused on relationships over products, are winning in today’s economy.

in the twenty-first century, the most disruptive, profitable, and valuable path to advantage isn’t differentiating stuff, but making a difference to people, communities, and society.

from seeing what business it was really in. To succeed, Levitt maintained, “The entire corporation must be viewed as a customer-creating and customer-satisfying organism. Management must think of itself not as producing products but as providing customer-creating value satisfactions