The Cold Start Problem: How to Start and Scale Network Effects

Networks become more valuable as more people use them, but potential users first need to learn how to use them. By rewarding users to go through the process of becoming informed, the networks get user acquisition, which enhances value, while the users learn a new skill and earn ownership in the protocol for doing so. It’s a win-win for both parties... See more

The Future of Virality and Network Effects With viral effects there are seasons to it, depending on the channels and technologies you have available. Going viral today is more difficult than it was during the 2000-2012 Golden Age because most platforms have become saturated with the same viral strategies that worked early on...Virality has therefor... See more

A successful network effect requires both a product and its network, and that was true in the age of the American Telephone & Telegraph Company, and true today. For Uber, the “product” is the app that people run on their phones, and the “network” refers to all the active users at any given time who are connecting with Uber to drive or ride.