The Co-Creator of the iPod and iPhone on Radical Innovation (with Tony Fadell)
hbr.orgSaved by Nicolay Gerold
The Co-Creator of the iPod and iPhone on Radical Innovation (with Tony Fadell)
Most tech companies break out product management and product marketing into two separate roles: Product management defines the product and gets it built. Product marketing writes the messaging—the facts you want to communicate to customers—and gets the product sold. But from my experience that’s a grievous mistake. Those are, and should always be, ... See more
Tony Fadell • Build: An Unorthodox Guide to Making Things Worth Making - The New York Times bestseller
Not every startup lends itself to such an intense customer focus: some new ventures are supply-led, not demand-inspired. Consumers could have never asked for an iPod until they actually saw one first.