The CMO Who Never Wasted a Single Content Cent — Fenwick
Paso 5: Distribución del contenido
Iwan Setiawan • Marketing 4.0 (Versión México): Transforma tu estrategia para atraer al consumidor digital
some of the most overlooked resources are those already on your drives and in your cloud. You have a ton of existing material that could instantly be updated or repurposed for other media.
Joe Smith • The Optimized Marketer: Writing with AI: Future-proof Your Talent and Position Your Business for a World Transformed by AI (The Optimized Self)
Marketing strategy: This is the work of positioning, story telling, status and affiliation. It’s understanding network effects, the user experience and the change we seek to make. Good marketing strategy overcomes just about everything else. Some of my books are about this.
Promotion : This is more tactical. It’s coupons and PR and perhaps advertisi... See more
Promotion : This is more tactical. It’s coupons and PR and perhaps advertisi... See more
The head of marketing
The final piece of demonstration is your content. This is the last and most difficult because it requires the most consistency. To make content productive (and profitable), you must be willing to do it for a long time.