The CMO Who Never Wasted a Single Content Cent — Fenwick
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Mark Schaefer • The Content Code: Six essential strategies to ignite your content, your marketing, and your business
Why Big Companies Make Bad Content
ahrefs.com
“Media companies have flown into higher-quality content,” explains Pau Sabria, cofounder of Olapic, a startup focused on employing user content in marketing.
Felix Oberholzer-Gee • Better, Simpler Strategy: A Value-Based Guide to Exceptional Performance
Procter & Gamble’s Chief Marketing Officer has said, “Marketing is a $450 billion industry, and we are making decisions with less data and discipline than we apply to $100,000 decisions in other aspects of our business.”