The CLV Revolution: Transform Your Ecommerce with Customer Value Optimization
Valentin Raduamazon.com
The CLV Revolution: Transform Your Ecommerce with Customer Value Optimization
(CLV) is an important concept in that it encourages firms to shift their focus from quarterly profits to the long-term health of their customer relationships.
Neil Bendle • Marketing Metrics: The Definitive Guide to Measuring Marketing Performance
KEY TAKEAWAYS Multichannel marketing is a critical element in maximizing your business growth, protecting yourself from unexpected downturns, and getting the kind of payoff you really want to see for yourself and your customers. As Dan Kennedy says, the most dangerous number in business is 1. If you are only marketing on one channel, you are riskin
... See moreBrian Kurtz • Overdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing
The CLV is the total profit that an individual customer generates for your business over his or her lifetime. The customer lifetime is the time period that starts when a customer first uses your business (in person or online) and ends when he buys his last service or product from you. The CLV covers the entire relationship you have with that specif
... See moreJeff Sauro • Customer Analytics For Dummies
Customer lifetime value is an important number because it represents an upper limit on spending to acquire new customers.