Saved by Jedric Viera and
The Case for Curation as a Service
Curation is a form of positional scarcity that we get whenever there’s an abundance of choice of something, and the average consumer needs help finding what they’d specifically like
Alex Danco • Positional Scarcity
To me, online content consumption seems to exist on a pendulum of sorts: we love content to the extreme — Unbundle!! Give us more! — until we are overwhelmed with choice and analysis — It’s too much!! Bundle it back up again! — and swing to the opposite side. In the end, we always end up somewhere in the middle... but it’s a lot of swinging back an... See more
gabygoldberg.medium.com • Curators Are the New Creators. The Business Model of Good Taste | by Gaby Goldberg | Medium
To start, curators are individuals who find, organize, and share their favorite content and products in an authentic way — not because they’re being paid to shill a certain product.