Saved by Emilie Kormienko
The Business of Belonging: How to Make Community your Competitive Advantage
Understanding the shared values that attract and keep members in a community is important for leaders. For continued success, leaders must both clearly share and personally represent the values so others can recognize what they want to join.
Charles Vogl • The Art of Community: Seven Principles for Belonging
Communities help companies because they can generate functional value such as content, product development, marketing, customer support, open-source code, as well as more subjective values such as a sense of belonging, purpose and social status.
Wendy Xiao Schadeck • Bridges across the Chasm to Web 3.0
People participate in communities for a variety of reasons—to sing, to lose weight, to read stories that speak to them. But regardless of what drives people to show up for the first time, the relationships they form are what will bring them back.
Kai Elmer Sotto • Get Together: How to build a community with your people
Building Brand Communities: How Organizations Succeed by Creating Belonging
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