The Brand You 50 (Reinventing Work): Fifty Ways to Transform Yourself from an 'Employee' into a Brand That Shouts Distinction, Commitment, and Passion!
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The Brand You 50 (Reinventing Work): Fifty Ways to Transform Yourself from an 'Employee' into a Brand That Shouts Distinction, Commitment, and Passion!
Und dann nehmen Sie diese Prinzipien und setzen sie auf Ihre Art und Weise um. Durch diese Kombination eines funktionierenden Geschäftsmodells und Ihrer einzigartigen Persönlichkeit entsteht dann wiederum ein neues individuelles Unternehmen, mit dem Sie sich am Markt nachhaltig positionieren können.
successful firms I know, all of the individual partners act as if they have personal strategic plans for their own careers—they have each thought through what their special value on the marketplace will be, what will make them more than just one more practitioner in their specialty, how they plan to achieve this vision of personal career progress.
You need a brand. For years, I neglected this. I partnered with writers and organizations that had strong brands. I thought somehow their influence would transfer to me. I was wrong. It doesn’t work like that. Only you can own your own platform. Only you can manage your own brand.
The “company of one” approach doesn’t apply only to a single-person business—it’s a model for using the power of you to be more self-reliant and more responsible for your own career path.