The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
Marty Neumieramazon.com
Saved by Mike Renaud and
The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
- The content was distinctive. Great marketing begins with great content. These pieces were unique and conversational. In all three cases, nothing had ever been written like these posts. I took personal risks with this content, too—taking a stand, trying a new format, providing intense personal disclosure.
Mark Schaefer • The Content Code: Six essential strategies to ignite your content, your marketing, and your business
Difference: The one-page method for reimagining your business and reinventing your marketing
amazon.com
Method has a very deliberate positioning. The brand connects to a higher order, which is about living a joyful, vibrant life.