- What’s surprising for many people, she says, is that marketing is actually highly tactical. There are frameworks and distinct steps founders can take to define what their company is doing, why it’s important, and why — above all the noise — people should listen to them. - How to Position Your Business - “You can't be everything to everyone, but y... See more

In its role as a strategic approach, it avoids rigid and outdated frameworks, instead evolving in real-time with shifting trends and perceptions. The Brand Universe demands that the internal workings of a brand, or creative project, exist in perfect harmony with the outward facing image of the business. The end result here is authenticity, and perh... See more