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The brand checklist
consistent to his promise and identity. What makes a successful brand? The 6 words that summarise this section are: Consistent Authentic Congruent Transparent Aligned Coherent What do these words mean to you? How well do you feel they apply to you?
Noam Kostucki • You are Your Brand!: Everything you know about branding but never thought applied to you
For the fans of the Sociology of Business (but also for visitors), I put together an edit of the most popular posts from the last year. In case you missed them, or would like to revisit them, please continue reading below!
The Glory of Storytelling - by far the most popular recent post, as everyone seemingly feels strongly about brand marketing.
Cr
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