Please remember this word: HALT. HALT stands for hungry, angry, lonely, and tired, and you should never make a decision when you are any of those things.

Many people, when they read an ad, read it like this... What they do is, they read the headline first and then they go right to the order coupon.

I feel like outlining the steps to direct mail success so that's what I'm going to do. Step 1 - Find a hot market (mailing list) Step 2 - Find or create a product (preferably paper and ink) to sell to that market. Step 3 - Create a direct mail promotion that describes the product (or service) and the benefits of owning the same. Step 4 - Make a tes

you want to be on the lookout for ads and direct mail pieces that you see over and over.

You see, the way I look at it, if you halt your forward progress every time you get a little tired or irritable or whatever, then you are suffering from a lack of discipline. On the other hand, if you keep pushing when you are chronically tired or really sick, then you are a fool. A lot of men do this because of a misplaced sense of macho.

main guidelines you can rely on when you are picking lists to test. STOP 10:35 START AGAIN 10:36 These three guidelines are recency, frequency and unit of sale.

if you want to be a top notch marketing man, you have to know how it is. How it really is. Not how people (or you) wish it was or how they think it is. No. You must become a "student of reality."

How You Feel Affects How You Think

both my dad and I agreed that one of the best business books in the world is The Godfather. My dad often remarked on how he loved the book and film. One of his favorite lessons in the book was when the Godfather explains to his youngest son Michael that he must continue to think about and go over their plans for the future.