The Boron Letters

What I am trying to teach you here is to constantly be on the lookout for groups of people (markets) who have demonstrated that they are starving (or at least hungry!) for some particular product or service.

What I am doing, Bond, by all this writing and road work is that I am "clearing the deck" and getting (in so far as possible) this garbage out of my system so that my strategic decisions and my future letters and ideas will be clear! Please remember this word: HALT. HALT stands for hungry, angry, lonely, and tired, and you should never ma

Many people, when they read an ad, read it like this... What they do is, they read the headline first and then they go right to the order coupon.

Propositions are very important in DM and MO selling, and a very important ingredient in making your propositions work is the "reason why." In other words, when you say, in effect, "Have I got a deal for you!" you need an explanation as to why you are offering this good deal.

Ideally, you want to offer first-time buyers three price points. The Cheapo Option Which Has What You Need The Deluxe or Mid-Priced Option With Some Bells and Whistles The Supreme Package With Prestige Service

One of the things I have learned here is how precious the good times and the good people are. I hope I have learned never again to not take care of my special relationships.

Another simple way to get a reader interested is to tell their story by telling your story with the problem your solution solves.

Ideally, you want to offer first-time buyers three price points. The Cheapo Option Which Has What You Need The Deluxe or Mid-Priced Option With Some Bells and Whistles The Supreme Package With Prestige Service The buyers then go to order and are offered an upsell AFTER they have put in their payment info.

Sell People What They Want To Buy!