The Boneyard Principle: Why the Next Big Thing Will Emerge From a Failed Idea

Facebook had a growth mantra of “7 friends in 10 days” that made the product sticky for new users, but TikTok doesn’t require any friends, followers, or even an account. The hyper-personalized algorithm recommends content based on thousands of objects and tags analyzed in each individual video, along with an individual user's view history, re-watch... See more

Around that time, Peltier realized a couple of things. One, it made more sense to tap into existing user behavior rather than trying to create a new means of interaction, and two, his idea could be bigger than just serving musical artists.

1. **If you want to build a new user-generated content platform or social network then the content has to be *extremely* light. The content creation AND consumption need to happen within seconds, not minutes.**