In recommendation media, the best content for each consumer wins. This means that consumers are always being recommended and actively served content best suited for them, creating a superior consumption experience at all times.

While Tubi uses algorithms and personalized recommendations, its offerings feel more thoughtfully chosen, a mix of the familiar and the adventurous; as the TV critic Kaiya Shunyata put it, Tubi “feels very much like you’re choosing what you want to watch; it’s not an algorithm choosing it for you.” It’s a potent reminder of what we used to love abo... See more