The Audience Shortcut: How the Right People Paying Attention Changes Everything
It’s four pages deep. But the number is irrelevant. It could be 2 or 10 (or 50, in theory, although I’ve never personally built out a PS that large).
Traffic enters at the one end. Blazing hot prospects take a desired action at the other end and ascend to the next tier of your SOI.
The CTA (call-to-action) should ideally be the mechanism to get them ... See more
Traffic enters at the one end. Blazing hot prospects take a desired action at the other end and ascend to the next tier of your SOI.
The CTA (call-to-action) should ideally be the mechanism to get them ... See more
Ross Simmonds, CEO of Foundation, has a simple formula that I like to follow: focus on brevity on Twitter and longer posts with a story attached on LinkedIn.
Dave Gerhardt • Founder Brand: Turn Your Story Into Your Competitive Advantage
Life in Weeks
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