The Audience Revolution: The Smarter Way to Build a Business, Make a Difference, and Change the World

When I thought about someone with an audience, the first thing that came to mind was someone famous. They’ve built a big following by being remarkable online, not someone like me or like Glo. The gap felt huge between those I followed and what I was capable of doing.

In a way that’s true; those who create and document their journey are in rarefied a

... See more

This is The 1% Rule of content creation:

• 90% of people just consume content (watching travel shows but never traveling)

• 9% actually do something (getting the internship, taking the hike, starting the business)

• Only 1% share what they’ve learned along the way

That final step—documenting your journey—is what separates the merely accomplished from t

... See more

I’m a firm believer in the importance of making education, job training, and opportunities accessible to all. Yet I don't think we can rely on governments and institutions to provide them. Can you imagine having the best teachers in the world create compelling online courses that are free and accessible for all? They could do that with a business m... See more

You may be asking, how can I share something if I’m not yet an expert? Share the learning process. It’s so inspiring to see someone learn and to hear about the hiccups and traps on the way to becoming an expert. Remember, it’s about being informative, relatable, inspirational. If your content is one or more of these three things, it’s a winner. Sha

... See more