The Audience Is Listening: A Little Guide to Building a Big Podcast

Yes, and podcasters do a great job of holding people. If you can get 80 or 90% of those people all the way through an episode, I can't think of another place on the planet where you can get that kind of time and attention. Imagine you're a marketer and thinking about what it would be like if you had to knock on someone's door and say, “Hey, is it o... See more

we have to compete with the biggest and the best in each category of content we produce. But no, we don't need to BE them to compete with them. In fact, I'd posit there is no objective or academic way to declare something like a newsletter or a podcast or an expert or a brand as "the best." Everyone is making subjective, emotional decisions, then r... See more

Audio that’s interactive or transformative.

A big "ding" went off on in my head when @matdryhurst said this. Sure, you can get everything tailored perfectly to your esoteric tastes. But then who's going to record the podcast or write the article where you can find out what other people think about it?