The Audience Is Listening: A Little Guide to Building a Big Podcast

I’ve been thinking about the enduring, perhaps increasing currency of personal recommendations (practically artisanal craft now if you think about it!) as well as the value of connoisseurship and curation in a culture where unthinking automation has left us feeling drowned in a deluge of content.

I suspect that’s the core appeal of all the influenc... See more

The trouble with podcasts is that they are difficult to grow: while text can be shared and consumed quickly, a podcast requires a commitment (which again, is why advertising in them is so valuable).